Boost energy drinks rebranding campaign

As part of my last project in Uni I am rebranding Boost energy drinks. I have designed a new logo and have given it a different attitude all together. This was a live brief I found on the YCN website, but I decided not do exactly what was expected on the brief. I came up with two strategies, my main idea is based on 'motivating your mind', but I also came up with some ideas that are based on 'Fully charged'. I will bw posting up the ideas that I have so far pretty soon. Here is the logo that I designed:



Old Logo

New Logo